Award winning: Varifocal Plus
The New Product Showcase (NPS) takes place at the ISC in Las Vegas each year. The purpose of this showcase is to recognise and award new and innovative products in the industry.
This year, Pentax is proud to have received the award of the ‘Future-Oriented Product’ for its new varifocal lens, the VARIFOCAL PLUS.
The Varifocal Plus is the first varifocal which does not need re-focusing when zooming! It is as convenient to adjust as a zoom lens, allowing for a quick and easy setup. This is an industry first and Pentax are proud to offer their customers this new, innovative technology.